Communications and Outreach Manager

               
                 

The Communications and Outreach Manager is GA’s “Brand Manager” and is in charge of increasing GA’s visibility by managing all communications plan activities and the brand image, designing marketing materials, and building external relationships with GA’s constituencies, including funders and the media. He/she will set and guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate Gang Alternative, Inc.’s mission. The Communications and Outreach Manager controls the flow of information between the organization and the public and builds and sustains GA’s reputation for quality, reliability, and client satisfaction. He/she is responsible for

PRIMARY DUTIES AND RESPONSIBILITIES

• Develop and implement cohesive communications and marketing strategies.
• Manage the development, distribution, and maintenance of all print and electronic content (optimized for search engines). This includes managing GA’s website and social media accounts, as well as monitoring its social media and online presence and coordinating webpage maintenance to ensure that new and consistent information (article links, stories, and events) is posted regularly.
• Develop branding initiatives.
• Make sure that all promotional and marketing materials meet the GA’s brand identity strategy.
• Design and execute programs to deliver communications objectives throughout the organization. This includes developing internal communications such as newsletters, releases, email announcements, planned publications, on-line, video, special projects and assignments.
• Manage GA’s organization-level outreach activities
• Coordinate meetings and presentations for information dissemination.
• Identify and resolve any issues with promotional content in a timely and professional manner.
• Assess and report on the effectiveness of communication and marketing strategies.
• Organize and direct promotional events.
• Develop strong relationships with media representatives.
• Ensure that all media opportunities are fully vetted.
• Cultivate an environment of readiness and alertness.
• Ensure quality control of all information released.
• Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities
• Track and measure the level of engagement within GA’s networks over time
• Any other duties as assigned

QUALIFICATIONS/REQUIREMENTS
• Bachelor’s Degree in Marketing, Communications, English, Public Relations or Journalism.
• A minimum of 5 years’ experience working in a marketing or communications position, preferably in a non-profit setting in an “in-house” leadership role within a diverse (number and variety of constituents) nonprofit entity, and covering areas such as website content, newsletters, and donor communications.
• The ability to take knowledge and transform it into exciting and useful message and disseminate it to the right audiences through the best distribution channels is critical.
• Possess a solid understanding of effective marketing techniques.
• Must have excellent writing, editing and verbal communication skills.
• Extensive list of media contacts.
• Be able to communicate clearly and effectively.
• Strong time-management and organizational skills.
• Highly collaborative style; experience developing and implementing communications and marketing strategies
• Strong and confident leadership.
• Awareness of and proficiency with communications technologies.
• Experience in stakeholder/community engagement Clear and concise communication with team members and management.
• A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
• Relationship builder with the flexibility and finesse to “manage by influence”
• High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions internally and externally
• Sincere commitment to work collaboratively with all constituent groups, including staff, volunteers, donors, and program participants.
• Self-starter, able to work independently.
• Enjoys creating and implementing new initiatives

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